Wednesday, January 21, 2009

Rhetorical Appeal

For my example of a rhetorical appeal, I chose to use a commercial for the fast food restaurant Sonic (link at the bottom of this blog). This commercial pathos and logos. Because the commercial give you factual information, like the name of the product it is promoting and what exactly that product is (double meat, double cheese, etc.) it is using logos. This commercial is using pathos because it incorporates humor. By making people laugh, it appeals to their emotions and creates positive feelings towards the product and/or company selling it. I think this commercial does a good job using logos by incorporating the information in their conversation. The pathos is obvious through their humor. I also think the people in the commercial seem like normal people I could probably relate to, this could be considered ethos, since the guys seem likable and they don't seem like they have bad motives for promoting the product. 
Here is the link:  http://www.youtube.com/watch?v=HMVcvCOD7OM

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